Packaging Following the professional procedure of this project, I needed to implement a packaging design for ‘Un-Blurr’ products, as every clothing company have their own unique packaging. The packaging consists of a simple box with a sealed bag inside that contains the product and a piece of paper that shows appreciation to the customers for […]
‘Un-Blurr’ website design Lastly but not least, in the final stages of my project I’ve designed a functional website that includes everything the users need to know about the brand. For clothing brands, functional website is crucial because it acts as an online shop for users to purchase their products from therefore functionality and user […]
Bringing the brand to life After finalising the design for my tee shirt product, I was ready to bring them to life through the process of finding an appropriate, reliable shirt printing services. After a bit of research, I’ve successfully discovered local shirt printing services near me, as a result I’ve ordered plain black and […]
Brand Development Whilst undertaking my research, at the same time I was developing and experimenting with the brand’s logo, name and concept shirt designs with a goal of finding a design that clearly portrays the brand identity but most importantly is aesthetically pleasing, as visual representation is one of the main reasons people get attached […]
Brand Identity I’m now going to talk about my brand’s meaning, covering the niche, purpose and target audience and the overall project. Just like with anything, there is a variety of clothing brands that all differ in terms of values and aesthetics. If you look at it from a bigger picture, there are different categories […]
Clothing brand research As I’ve mentioned previously, the first approach of creating a clothing brand is to identify and establish a meaning and identity behind a brand name. Aesthetics and presentation of clothing brands are arguably the most important aspect of clothing businesses however the identity and the message behind clothing brands are almost just […]
Introduction For my major project I’ve decided to focus on the theme of branding and marketing, aiming to create a community through my product. In my proposal I’ve stated that I was going to create and establish a sports drink brand, being passionate about sports myself. However, during the early stages of coming up with […]
Negotiated Project https://youtu.be/bsXe-8ytVJs Link to the project New Page | Beverley Town FC rebranding project References Players: X (formerly Twitter). (2025). Available at: https://x.com/bevtownfc/status/1900942358591438974/photo/1 [Accessed 11 Apr. 2025]. X (formerly Twitter). (2025). Available at: https://x.com/bevtownfc/status/1895377140155326758/photo/1 [Accessed 11 Apr. 2025]. X (formerly Twitter). (2025). Available at: https://x.com/AdamsonImages/status/1880757617666166818/photo/2 [Accessed 13 Apr. 2025]. Website images: X (formerly […]