AR poster ideas

I’m split between two ideas for an Augmented Reality poster, either showcasing a sports advert or a drink advert through Augmented Reality posters that includes animation. However, I might create both and showcase a series of Augmented Reality posters in my design portfolio from a variety of themes. On the other hand, if there is success from one of the idea projects, I might consider sticking to one single theme and create a series of posters revolving around it.

AR sports poster 

One of the approaches I have in mind is creating a sports poster based around a football club incorporating interactive features that target the public to support the team by purchasing the tickets through AR technology. I am planning to incorporate a variety of assets that make up the overall poster, firstly I’m going to include a cut out image of a player of the football team who is going to be the main subject, surrounding the player I’ll incorporate various graphical assets that will pop out as an animation once the AR is activated. I’m planning to incorporate elements such as slogans that could potentially be animated through transitions to enhance the visual. In addition, I’m considering importing a moving image visual of the main subject as they could be introducing a slogan or an AR link using gestures such as pointing, this enhances user experience as the animation engages with the users effectively. It can make users feel important as the message portrayed through the poster is clearly directed at them in a persuading manner. 

AR drink brand posters  

Similarly to the sports poster idea, I’m considering taking the same approach but for a series of juice advert posters. I’m planning to incorporate AR through an animated visual of the drink being poured into a cup as I’m planning to imbed animated visuals such as oranges being sliced or appearing in some creative manner representing the making of the product. Text visuals can also be incorporated to enhance the marketing aspect such as portraying the benefits of the drink, I would take the same approach for other flavours and essentially have a series of AR posters with each representing a different flavour of the drink. 

Approach 

I’ll firstly begin by looking at series of sports posters for inspiration and how they are presented visually, however, I’ll attempt to add something unique to my visuals using design concepts I’ve come across by browsing through relevant posters and animations.  

I would then construct a rough storyboard, that could potentially change through the development of the project where I might add or remove assets to my work. As research never stops when designing, there is always room for improvement. 

After having a clear idea of what I want my poster to be, and a rough storyboard I can follow. I’d create a still image-based poster in photoshop including assets such as the cut out of my main subject, text and other additional graphical assets that will enhance the design visually and creatively.  

I would then import the finalised poster into Adobe Aero where I can begin the process of bringing the still image-based poster to life, laying the foundations of interactivity and animation. This will be done by essentially recreating the poster by overlaying the elements I want to be animated as the AR poster is triggered. To elaborate, if I want the text to pop out or have some other type of transition on it, I’d re-create the text and have it overlay the original motionless poster, I’d then use the ‘behaviors’ option that allows me to incorporate triggers where I’m able to trigger the text layer to rise upwards from the anchor point, establishing a pop out effect from the final piece point of view. If I want assets to completely pop out of the poster, that are not visible in the original artwork. I would position the asset layer beneath the poster and then apply a time framed trigger depending on when I want the asset to pop out from the poster. Some animated assets can be created in Adobe After Effects, especially if they’re advanced, which I can then import an animated gif created in After Effects into an Adobe Aero project.