Introduction
For my major project I’ve decided to focus on the theme of branding and marketing, aiming to create a community through my product. In my proposal I’ve stated that I was going to create and establish a sports drink brand, being passionate about sports myself. However, during the early stages of coming up with concepts for my logo design, I was still very unsure on the name of my drink.
At some point, I’ve come across a variety of clothing brand content which I’ve taken inspiration from to try and design my own unique clothing brand. Therefore, I’ve decided to create some rough mockups and logo designs which was going very well, and I’ve ultimately decided to focus my project surrounding a clothing brand. This decision mainly came from design experimentation in the very early stage of the project, as I’m passionate about both topics as I’ve created early design concepts for both sports drink and the clothing brand and ultimately, I’ve concluded that I preferred my clothing brand design ideas over the sports drink one. I would still use the same marketing approaches with a different brand language as I’ll have a different target audience and purpose for the clothing brand.
Here is my plan of how I’m going to approach this project, ticking off each section that plays a part in the development of the brand.
As you can see, I’m intending to cover all aspects of marketing to push my brand. However, the most important step is to firstly identify my brand’s purpose and meaning and create an identity based off it which I’m going to do through research of other brands and potentially find a gap in the market that could make my brand stand out. Essentially, I’ll be aiming to create something more than just a clothing brand as I intend to create a community and build the relationship with the consumers through the brand’s meaning and identity which the consumers feel relatable towards which I’m going to go into more depth in my research section.
