Bringing the brand to life After finalising the design for my tee shirt product, I was ready to bring them to life through the process of finding an appropriate, reliable shirt printing services. After a bit of research, I’ve successfully discovered local shirt printing services near me, as a result I’ve ordered plain black and […]
Brand Development Whilst undertaking my research, at the same time I was developing and experimenting with the brand’s logo, name and concept shirt designs with a goal of finding a design that clearly portrays the brand identity but most importantly is aesthetically pleasing, as visual representation is one of the main reasons people get attached […]
Brand Identity I’m now going to talk about my brand’s meaning, covering the niche, purpose and target audience and the overall project. Just like with anything, there is a variety of clothing brands that all differ in terms of values and aesthetics. If you look at it from a bigger picture, there are different categories […]
Clothing brand research As I’ve mentioned previously, the first approach of creating a clothing brand is to identify and establish a meaning and identity behind a brand name. Aesthetics and presentation of clothing brands are arguably the most important aspect of clothing businesses however the identity and the message behind clothing brands are almost just […]
Introduction For my major project I’ve decided to focus on the theme of branding and marketing, aiming to create a community through my product. In my proposal I’ve stated that I was going to create and establish a sports drink brand, being passionate about sports myself. However, during the early stages of coming up with […]