For this task I’ve been assigned to sell an intended type of product through a designed box without revealing the products, I’ve decided to link two ideas that I have been inspired by through some research. I decided to incorporate a mystery box concept combined with the topic of football as there is an upcoming euro’s campaign this summer. Therefore, I decided to design the box for an intended audience of football fans with a spark of mystery aiming to persuade the intended audience to purchase the box through the use of slogans such as ‘every item has a value, unveil your value’ which essentially states no matter what the audience will find in the box there’s a guarantee of value of whatever it may be, therefore pushing the audience to purchase the box as there is no risk. I’ve used the slogan ‘Curiosity is your best friend’ to target curious audience specifically to persuade them even further to purchase the box through a relatable slogan in a friendly tone of voice which also helps to engage and create a connection with the audience.  

The main inspiration behind the box design comes from mystery football shirts which is a brand that provides football fans with a random football shirt in a mystery box form. Hence the use of question marks on the box to further enhance this narrative.